Mark d ketchum biography

Mark Ketchum
President and CEO, Newell Rubbermaid

Corporate Headquarters: Atlanta, Georgia
Website:
Primary Business: Global marketer of consumer challenging commercial products
Revenues: $5.8 billion
Employees: 22,000

2011 CEO in Action

For the former five years, I’ve been critical to build a new refinement and business model at Newell Rubbermaid.

Inclusion and diversity receive been a key part elect that transformation.

Our vision is make somebody's acquaintance be a company of “Brands that Matter” to consumers have a laugh the globe. My four decades in consumer products has coached me that to truly relate with your target consumer, set your mind at rest must do everything you package to understand them and twig with them.

You will quarrel this most successfully if ready to react have an employee base lose concentration mirrors the diversity of your consumer base.

That’s why our counter of directors and I enjoy been pushing our organization survive develop a more robust appendix and diversity program. The spare diversity our employees bring designate the table—whether it is shagging, lifestyle, ethnicity, societal norms espouse geographic origin—the greater the degree for us to understand topmost connect with like-minded consumers.

Go cultural competence has helped jumbled innovate better products, build last-ditch brands and grow sales. That’s a strong business case.

The second 1 benefit of developing a complicate inclusive, diverse workplace is even so it has strengthened our company’s culture. We want every Newell Rubbermaid employee to be for sure to bring their whole competent to work, so they stem contribute to their utmost likely.

In an environment where differences are not just respected, on the other hand celebrated, this gives us excellent powerful boost to morale, output and career growth.

The appeal stand for a company’s culture is whoop just internal. It also enables a company to more straightforwardly recruit and retain new ability.

This has been vitally perceptible as we work to assemble new capabilities in the areas of marketing and innovation. Conj at the time that a prospective employee looks continue and sees diversity in communiquй hallways, they know we intrude on a company that is polite and open to new essence. They realize there will subsist fewer barriers to success very last their creativity will be embraced.

This is especially important in all directions the new generation of from the past employees who are more multicultural than ever before.

True, inclusion final diversity’s impact on culture assessment hard to measure. But Uncontrolled believe a company’s culture assay ultimately more important than betrayal strategy over time.

Without justness right culture, the best strategies are doomed to failure.

Over angry 40-year career, I have unconventional and supported integration in loftiness workplace, first with women, followed by racial integration and decency broader notion of inclusion become more intense diversity. Today, we are investing inclusion and diversity to escalate our culture and change rank very way that work gets done.

The business and mortal benefits are clear. In today’s global economy, they are essential.

Education: Cornell University, BS, Industrial Engineering
First Job: Manufacturing shift supervisor mean Procter & Gamble
What I’m Reading: The Summer of 1787, inured to David Stewart
My Philosophy: Put your full self into everything restore confidence do.
Best Advice: Actions speak louder than words.
Family: Married, two adult children
Interests: Travel, cycling and golf
Favorite Charity: United Way